Came for the Looks, Got a Political Campaign

Truth Lens network map, 12.10.2026. Red circle: clear line against Netanyahu in data. Light circle: mixed or neutral. Open map at full size

On October 10, fashion influencer Dana Zarmon, who has about 1.09 million followers, posted a joint reel with Yashar chair Gadi Eisenkot. 'Three minutes with the first man who has succeeded since 2009 to lead Netanyahu in polls on fit for prime minister,' she wrote, and addressed her followers: 'I'll admit that after this conversation I came out a little more at ease. And how about you?' Four days earlier, Zarmon sat with Eisenkot at a closed meeting with celebrities and influencers.

[Image: Right: The joint reel of Dana Zarmon and Gadi Eisenkot. Left: Her story after the meeting with Eisenkot, as posted on the Trendz page on October 9. Screenshots: Instagram]

Sources: Post right · Post left

The October 6 Meeting

The meeting, on Tuesday, October 6, was initiated and organized by talent publicist Elad Raviv, owner of ER PR group and partner in representation 1. According to Walla, Eisenkot presented the platform to participants and asked them to encourage their followers to go out and vote in the elections in general. The entertainment page icon_israel_ reported that day that 'the celebrity lineup did not express official support for a candidate, but only came to hear his words.'

Checking the feed of eight of the participants mentioned in the reports, through October 11, only Zarmon had political continuation. According to mako, some of the participants posted stories from the meeting and did not leave it in the feed.

[Image: The report of icon_israel_ on the meeting. Screenshot: Instagram]

Sources: Instagram post · Walla · mako

'There Is No Such Man'

In a story she posted after meeting with Eisenkot, and that the gossip page Trendz re-posted on October 9, Zarmon wrote: 'Today I met Eisenkot (and first of all there is no such man)'. In that same story she wrote that she was 'going to investigate all the candidates (worthy of the scales),' and more interviews would come before the elections. Regarding claims of payment she replied: 'No one paid or pays me for this content,' and in the same story wrote she was going on a mission 'alone and as a volunteer.' According to Ice, she also documented a dinner with Ameri Ronen, the candidate in seventh place on the Democrats' list.

The joint post with Eisenkot was not marked as paid content, and we found no evidence of payment. Her commercial collaborations with brands are marked by her as 'in partnership.' In response to one commenter she wrote jokingly: 'Coupon code: WantChange2026 you get 100 percent off for a better future.' After the interview she returned to daily looks.

The Bennett Wave

On September 30, the Together page posted a quote from content creator Rotem Davash, who is also the owner of a talent agency: 'I really think he should be prime minister.' Two hours later Davash reached out to other influencers:

Dear influencers, talk, investigate, learn, i n f l u e n c e. There is a country at stake here. This is not a joke.

On October 4, the Together page posted the statement of travel blogger Nadav Salom (114 thousand followers): 'You asked me more than once who I'm going to vote for, for Bennett.' A political flash report compiled on October 5 the content creators who announced they would vote for Together, including 'Big Brother' graduates Tal Tito and Maor Brochman. Meanwhile, Bennett appeared on programs of entertainment creators, like 'Politically Correct' by Uri Brand and the podcast of Michal Ben David. These are interviews, not endorsements from the hosts.

[Image: Right: The appeal of Rotem Davash to influencers. Left: The Together page posts the statement of Nadav Salom. Screenshots: Instagram]

Sources: Post right · Post left

Lieberman and the Influencers

Avigdor Lieberman posted on September 22 a joint post with former beauty queen Titi Aynav (125 thousand followers): 'I bless Titi Aynav for her support of the Israel Beiteinu party under my leadership!' On September 15, Lieberman posted a clip from his episode on the 'Basic Bitches' podcast of reality star Shani Goldstein (155 thousand followers) and Almog Shor (40 thousand). The clip was posted as a joint post with Lieberman's account and with the account of Israel Beiteinu's youth, and garnered 71,591 views. Goldstein posted another joint reel with him, which is no longer available on Instagram, and in response to a post by another creator wrote: 'In short, vote Lieberman.' Lifestyle creator Yelena Avigail Dorofyev (74 thousand) called on her followers: 'I invite everyone to support Avigdor Lieberman and vote Israel Beiteinu.' Actress and model Agam Rudberg (432 thousand) said in an interview to Kan Channel 2, according to the quote posted by Trendz and 100sqm, that a prime minister should not serve more than two terms, 'and I vote there too,' that 'this is not related to my political opinion,' and that her family 'for years with Avigdor Lieberman.' The two pages escalated things on October 12.

[Image: Right: Lieberman on the 'Basic Bitches' podcast. Left: The joint post of Lieberman and Titi Aynav. Screenshots: Instagram]

Sources: Post right · Post left

'In Partnership with Yashar!'

Content creator Daniel Amram (368 thousand followers) posted on September 22 a post about 'Sleepy Bibi,' the digital game of Yashar!, ending with the words 'in partnership with Yashar!' This is the only explicit disclosure of partnership with a party that we found among influencers. On Instagram itself, none of the posts in the article were marked as paid collaboration, and we found no evidence of payment.

[Image: The post of Daniel Amram. Screenshot: Instagram]

Sources: Instagram post

'For Years You Voted for Bibi and Suddenly You're Confused'

The morning of October 9, two POV videos in the same format appeared within 45 minutes of each other. The PUSH news page amplified a video of a young woman with the text 'POV: all your life you voted for Bibi and this year you have no idea what's right,' under the headline 'More and more young people who voted for Likud are seeking another right-wing alternative.' Influencer Naor Poni (60 thousand) posted 'POV: for years you chose Bibi and suddenly you're confused.' These are two different young women, in different wording, and we found no evidence of a common source. Already on September 28, the anonymous page newsroom_il and the network series 'Hashuama' posted testimonies of former Likud voters, which TikTok marked as paid content. The news page 100sqm ran a series called 'Changing Direction,' 13 episodes. In the caption of 12 of them appears the phrase 'all your life voting for one party, until the moment comes when you decide differently.' Seven episodes tag Lieberman, Yashar! or Together, one episode tags Likud, one tags Reservists and four do not tag a party.

[Image: Right: PUSH. Left: Naor Poni. Screenshots: Instagram]

Sources: Post right · Post left

The Map: Who Is Connected to Whom

The map at the top of the article connects the candidates, influencers, network pages and media outlets. Each line marks a documented connection that was verified: joint post, content amplification, disclosure of partnership with a party, ownership, a journalist who works for several outlets, and what media outlets gave to Netanyahu's rivals. The gossip page Trendz, for example, amplified the story of Zarmon and the words of Rudberg, and a political flash report compiled the statements of content creators.

The Followers Were Not Registered for a Political Campaign

Every influencer is allowed to vote for whom she wants, and allowed to say so. But her followers came for fashion, food, humor and inspiration, and expect anyone she trusts to respect their choice, even when it is different from hers. When an influencer brings a candidate to the feed, she uses the trust built over years of different content. The followers were not registered for a political campaign, and they deserve to know when someone is trying to convince them.

How We Checked

The data was collected from the Truth Lens system: Instagram posts and comments, including the collaborators field in joint posts, and articles in Walla, mako and Ice. Each item was checked again by a second checker: the quote, the date, the type of post (interview, endorsement or call to vote) and payment marking. A quote from a third-party report is marked as such. Stories that no longer exist are not in the database. The article deals with influencers who promoted opposition parties. During the same period, content creators who promoted Netanyahu and Likud were also active.