
Economy
Avi Shomer, CEO of Tzomet Sefarim: 'If I had more employees, I'd sell another 100 million shekels a year'
Avi Shomer, founder and CEO of the Tzomet Sefarim chain, which operates 94 branches with annual turnover of 230 million shekels, talks about the revolution no one expected in the industry and the challenges. 'Girls read romance, then continue to fantasy, and from there to thriller and nonfiction. With boys there's a big problem, they barely read at all.'
· Source: TheMarker. Photo as published in the article
Avi Shomer, founder and CEO of the Tzomet Sefarim chain, which operates 94 branches with annual turnover of 230 million shekels, talks about the revolution no one expected in the industry and the challenges. 'Girls read romance, then continue to fantasy, and from there to thriller and nonfiction. With boys there's a big problem, they barely read at all.'


